This is why it's important not to hide the meaning of your headline or try to put off telling people about your product. If you're sending traffic to your site that's interested in your products in the first place, there's no need for you to hide anything. Factor in that if you're hiding your solution until further down the letter, why would someone read on if they've been sent to your site to find out about a seemingly different topic than you present them with?

So, as you can see, it's not difficult at all, no matter what your product. Use exact stats to stand out and be noticed, and tell your visitors about the problems you're solving, what they can gain by reading your reports, or how to avoid something unpleasant without hiding your intentions. Here are a couple more examples for you before we move on. Find out how I catch five or more specimen fish every single time I hit the water, no matter what the venue. Discover the technique that turned an amateur golfer into a competing professional in just three months. Learn how to use the software that saves me ten thousand dollars in legal fees every time I buy a new house.

I could go on forever, but I won't. One thing to remember is testing. Don't think just because you have a headline that isn't so bad that it always has to stay that way. I won't elaborate right now, because we have a whole section on effective testing later on in the course. Under no circumstances get too anxious about this, because it's not set in stone, and you can change it whenever you feel the need. Think like this, follow the above guidelines, and you'll be writing enticing and profitable headlines without that old 'Uh.. I don't know what to write' feeling coming over you. That's the first step sorted.