Web Writing - Blogging Your Way To More Business
Hundreds of thousands of new blogs are created every day.
Yes, many of those blogs are junk spam blogs (splogs), but many are created by people and companies who want their voice heard around the globe.
A simple blog gives you immense power, so blogging is an important way to get new Web writing clients.
So how do you create a blog which will get new Web writing clients for you? It's a simple process.
Let's follow it step by step.
1.
Decide On Your Preferred Clients - Who's Your Target Client? Blogging is instant publishing.
So, just as with all publishing, whether it's newspapers, magazines or books, you need a target audience.
Fulfill the needs of your target audience, and they will find your blog.
So you must identify who you want to work for, and then write what they want to read.
Please don't skip this vital step.
I've been blogging for years, and urge blogs onto my writing students.
Occasionally I'll get a frantic "Help!" from a student who says that blogging's not working for him.
Invariably it's because he hasn't bothered thinking about who's going to hire him to write...
his blog is interesting, but not aimed specifically at the audience he wants.
Writers tend to write blogs about writing.
This is fine, and a writing blog is great as a portfolio blog, if it includes samples of your work.
But if it's aimed at other writers, then often (unless you expect writers to hire you for your editorial services) it's a mistake.
2.
Write To Be Read And Noticed By Your Target Clients Once you've decided who's going to hire you, and have targeted the blog appropriately, your next step is to get read and noticed by that target audience.
Let's see how this works in practice.
We'll say that you're a Web content writer.
One of your target audiences is therefore Webmasters - those who create Web sites.
Make a list of how your Web writing services help Webmasters, and then start writing blog posts which reveal your expertise.
Read Webmasters' blogs and forums, to find out what they care about, and write blog posts about how you can solve their problems.
3.
Promote Your Blog, And Get Clients Although it's much easier to get traffic to a blog than it is to a static Web site, because of Really Simple Syndication (RSS) which is built into blogging software, you nevertheless need to promote your blog.
Wait until you have at least ten articles on your blog before you start promoting it.
You can promote your blog in any way which appeals to you - in your email and forum signatures, by writing articles, and by writing news releases.
So there you have it - an easy three-step way to blog your way to new Web writing clients.
Just follow the three steps, and you'll be thrilled and amazed at the results.
Yes, many of those blogs are junk spam blogs (splogs), but many are created by people and companies who want their voice heard around the globe.
A simple blog gives you immense power, so blogging is an important way to get new Web writing clients.
So how do you create a blog which will get new Web writing clients for you? It's a simple process.
Let's follow it step by step.
1.
Decide On Your Preferred Clients - Who's Your Target Client? Blogging is instant publishing.
So, just as with all publishing, whether it's newspapers, magazines or books, you need a target audience.
Fulfill the needs of your target audience, and they will find your blog.
So you must identify who you want to work for, and then write what they want to read.
Please don't skip this vital step.
I've been blogging for years, and urge blogs onto my writing students.
Occasionally I'll get a frantic "Help!" from a student who says that blogging's not working for him.
Invariably it's because he hasn't bothered thinking about who's going to hire him to write...
his blog is interesting, but not aimed specifically at the audience he wants.
Writers tend to write blogs about writing.
This is fine, and a writing blog is great as a portfolio blog, if it includes samples of your work.
But if it's aimed at other writers, then often (unless you expect writers to hire you for your editorial services) it's a mistake.
2.
Write To Be Read And Noticed By Your Target Clients Once you've decided who's going to hire you, and have targeted the blog appropriately, your next step is to get read and noticed by that target audience.
Let's see how this works in practice.
We'll say that you're a Web content writer.
One of your target audiences is therefore Webmasters - those who create Web sites.
Make a list of how your Web writing services help Webmasters, and then start writing blog posts which reveal your expertise.
Read Webmasters' blogs and forums, to find out what they care about, and write blog posts about how you can solve their problems.
3.
Promote Your Blog, And Get Clients Although it's much easier to get traffic to a blog than it is to a static Web site, because of Really Simple Syndication (RSS) which is built into blogging software, you nevertheless need to promote your blog.
Wait until you have at least ten articles on your blog before you start promoting it.
You can promote your blog in any way which appeals to you - in your email and forum signatures, by writing articles, and by writing news releases.
So there you have it - an easy three-step way to blog your way to new Web writing clients.
Just follow the three steps, and you'll be thrilled and amazed at the results.
