There is a common mistake that some internet marketers commit whenever they set up a business blog.
And this is that they hire outside bloggers to maintain and write for that blog.
Any effective business blog marketing strategy always requires the input of an expert.
By expert it can mean a number of things.
He can be an employee of the company who is putting up the business blog, or a member of the top management, perhaps a professional or expert in the field or of the niche being covered by the blog.
The point of the matter is, only a person who has either inside knowledge or the sizable experience can generate truly informative blog posts that readers can appreciate.
And when blog readers like a certain post, they tend to spread it resulting to the original creator of that post to gain more exposure and even more important, better reputation.
Another thing that an expert can bring to a business blog marketing is the clout that he has or basically his own reputation.
People will believe whatever an expert is saying or writing about more than the common, run of the mill blogger who just rehash his blog posts and try pass them out as professionally written content.
An expert, especially if he is already popular, only needs to speak a few words and the rest of the audience will surely listen intently.
In this regards, try to make use of an expert whenever you start a business or a company blog.