Ways Of Monetising A Blog
The first question when you are trying to monetise a blog is, "What do you have to offer?".
You need to have something to offer to other people in order for them to basically pay for some sort of advert on your blog.
What are you offering? Advertisers usually want one of two things, and sometimes both: 1) Improving their own website's search engine optimisation 2) Exposure to real people in the hope that they will visit their website In other words, they will be paying you so that ultimately they get more visitors.
To aid their search engine optimisation This is the 'easy' way to make money through blogging, although it does take a lot of ongoing effort.
First, you need to prepare your blog and then secondly you need to keep fulfilling the work that comes your way.
So what exactly are you selling here? Well the "industry standard" is your Google PageRank?.
Agree with PageRank and selling links or not, but this is what this type of monetisation is all about.
By having plenty of links from well ranking websites, other websites can improve their own search engines rankings.
So, if they buy a link from you (if you have a good PageRank), then they are boosting their own rankings slightly.
Buy plenty and the difference should be seen.
What you are therefore going to be doing with this type of monetisation is to be writing posts within your blog and within these posts including links to the advertisers.
The big problem is that quite often these posts will be completely off topic and trying to fit them in to your blog can be a challenge.
Some advertisers may also pay you for blogroll links, or other links in your side bar.
Exposure to readers, or 'buzz' This is the more ethical type of promotion as you are, like many other media, selling exposure to your readers.
You may be writing about merchants, or their products, or just promoting them in your site.
But the aim is to get them to go to the advertiser's website and there are three ways to make money here.
The first is again paid posting, but this time just with the intention of matching your readers' interests to advertisers.
Some paid to post services actually specialise in this field and it is not just writing, but also the inclusion of videos and other different tricks.
The second is more indirect and that is affiliate selling.
If you are talking about a product and telling your readers where they can buy it from, why not provide an affiliate link and earn some cash at the same time? Lastly there is also contextual advertising.
Here, you can call upon schemes such as Google's AdSense to add appropriate adverts into your page layout and every time a visitor clicks on an advert you earn some cash.
Plenty of ideas, it just depends on your own PageRank and how many real visitors your are getting.
You need to have something to offer to other people in order for them to basically pay for some sort of advert on your blog.
What are you offering? Advertisers usually want one of two things, and sometimes both: 1) Improving their own website's search engine optimisation 2) Exposure to real people in the hope that they will visit their website In other words, they will be paying you so that ultimately they get more visitors.
To aid their search engine optimisation This is the 'easy' way to make money through blogging, although it does take a lot of ongoing effort.
First, you need to prepare your blog and then secondly you need to keep fulfilling the work that comes your way.
So what exactly are you selling here? Well the "industry standard" is your Google PageRank?.
Agree with PageRank and selling links or not, but this is what this type of monetisation is all about.
By having plenty of links from well ranking websites, other websites can improve their own search engines rankings.
So, if they buy a link from you (if you have a good PageRank), then they are boosting their own rankings slightly.
Buy plenty and the difference should be seen.
What you are therefore going to be doing with this type of monetisation is to be writing posts within your blog and within these posts including links to the advertisers.
The big problem is that quite often these posts will be completely off topic and trying to fit them in to your blog can be a challenge.
Some advertisers may also pay you for blogroll links, or other links in your side bar.
Exposure to readers, or 'buzz' This is the more ethical type of promotion as you are, like many other media, selling exposure to your readers.
You may be writing about merchants, or their products, or just promoting them in your site.
But the aim is to get them to go to the advertiser's website and there are three ways to make money here.
The first is again paid posting, but this time just with the intention of matching your readers' interests to advertisers.
Some paid to post services actually specialise in this field and it is not just writing, but also the inclusion of videos and other different tricks.
The second is more indirect and that is affiliate selling.
If you are talking about a product and telling your readers where they can buy it from, why not provide an affiliate link and earn some cash at the same time? Lastly there is also contextual advertising.
Here, you can call upon schemes such as Google's AdSense to add appropriate adverts into your page layout and every time a visitor clicks on an advert you earn some cash.
Plenty of ideas, it just depends on your own PageRank and how many real visitors your are getting.
