Blogging Super Tip - How One Simple Decision Can Improve Your Blog"s Earnings by Over 400 Percent
The most popular way to monetize a blog is through contextual advertising; i.
e.
programs like Google AdSense, Chitika, WidgetBucks, and other similar programs.
What many bloggers don't realize is that they are leaving money on the table with contextual advertising because of one off-handed decision they made way back when they first started their blogs.
With most contextual advertising programs, you are paid for performance.
This is frequently a per click payment.
Considering this, there are two primary avenues to improve the profitability of a blog: increase the number of visitors who click on the advertising; and increase the payout per click.
For the former, you can increase the click-through rate (CTR), which is the number of times an ad must be viewed before it is clicked; or, you can increase your visitor count while the CTR remains constant.
Even better, you can do both! For the latter, however, the answer is slightly trickier.
The most popular advertising platform, AdSense, rewards publishers who maintain a consistently high CTR across all of their web properties by offering a higher payment per click.
In their mind, they would rather serve ads on your blog because they know you'll get more clicks -- which means more dollars to them -- so they reward your performance with a higher payout.
This means that increasing your click-through rate will naturally increase your payout per click! So the first goal to increase your contextual advertising performance is to increase your click-through rate.
Without adding to the suspense, I'll tell you right away that the most effective way to increase you CTR is done simply by focusing.
If you focus your content on a tight niche, you will naturally attract a more targeted audience.
A more targeted audience means more targeted ads.
More targeted ads means a higher click-through rate.
A higher CTR means a higher payout per click.
This is a very rewarding cycle for the average blogger.
So the single most important thing you can do right now to improve the earning power of your blog is to focus it.
Find out what your primary topic is and focus your blog around it.
If you find that you have a good number of posts that are unrelated, just spin them off into a separate blog.
Two separate, but focused, blogs, will out earn one larger unfocused blog.
So the question you might be wondering is this: what will focus mean to my bottom line (i.
e.
is this worth my effort)? In my experience and testing with more than 200 blogs, I've seen that a focused blog will outperform a general content blog with similar traffic patterns by 400 to 600 percent or more.
I know of no other way to achieve that kind of improvement for so little effort.
Other articles in this series will address the concept of focus in more detail.
e.
programs like Google AdSense, Chitika, WidgetBucks, and other similar programs.
What many bloggers don't realize is that they are leaving money on the table with contextual advertising because of one off-handed decision they made way back when they first started their blogs.
With most contextual advertising programs, you are paid for performance.
This is frequently a per click payment.
Considering this, there are two primary avenues to improve the profitability of a blog: increase the number of visitors who click on the advertising; and increase the payout per click.
For the former, you can increase the click-through rate (CTR), which is the number of times an ad must be viewed before it is clicked; or, you can increase your visitor count while the CTR remains constant.
Even better, you can do both! For the latter, however, the answer is slightly trickier.
The most popular advertising platform, AdSense, rewards publishers who maintain a consistently high CTR across all of their web properties by offering a higher payment per click.
In their mind, they would rather serve ads on your blog because they know you'll get more clicks -- which means more dollars to them -- so they reward your performance with a higher payout.
This means that increasing your click-through rate will naturally increase your payout per click! So the first goal to increase your contextual advertising performance is to increase your click-through rate.
Without adding to the suspense, I'll tell you right away that the most effective way to increase you CTR is done simply by focusing.
If you focus your content on a tight niche, you will naturally attract a more targeted audience.
A more targeted audience means more targeted ads.
More targeted ads means a higher click-through rate.
A higher CTR means a higher payout per click.
This is a very rewarding cycle for the average blogger.
So the single most important thing you can do right now to improve the earning power of your blog is to focus it.
Find out what your primary topic is and focus your blog around it.
If you find that you have a good number of posts that are unrelated, just spin them off into a separate blog.
Two separate, but focused, blogs, will out earn one larger unfocused blog.
So the question you might be wondering is this: what will focus mean to my bottom line (i.
e.
is this worth my effort)? In my experience and testing with more than 200 blogs, I've seen that a focused blog will outperform a general content blog with similar traffic patterns by 400 to 600 percent or more.
I know of no other way to achieve that kind of improvement for so little effort.
Other articles in this series will address the concept of focus in more detail.
