The Social Media Marketing Blitzkrieg
One of the most talked about subjects in marketing forums these days is the potential that social media offers.
The infrastructure that some of these networks have developed is staggering to say the least.
The leading network the Facebook is said to be having almost 700 million users with about 50% of the active users visiting the site daily.
The Twitter boasts of 175 million fans.
Their numbers make them marketing gold mines for the huge exposures they could provide and are being increasingly referred to by acronyms parallel to what e-biz was to email business through the internet.
The more than 3300 marketers who participated for the 2011 Social Media Marketing Industry Survey to find how marketers are using the social media to grow their businesses are all agog about the vast potential.
So are the social media companies.
Fallen under their microscopes and being examined from different views, angles and magnifications are the trusting, yet hapless, fans of the social media in which they have formed groups and communities big and small to share common ideas and tastes.
In the process they have filed self profiles with private information they wouldn't open up except with trusted friends.
They chatted, shared photos and songs and indulged in whatever else friends do at virtual gatherings.
They also established new friendships with mutual friends; now they are being analyzed as to the best ways in which they could be to blitzed by marketing gimmicks.
Their Achilles' Heel is their normal human tendency to take the word of a friend, and friends friend for that matter, as true more than 90 percent of the time.
For the marketer that's a killer! Eureka! The marketing profession would explode if these networks could be infiltrated by their wizards with the magic wand to drive the sales up they believe.
There have been instances when their trusted social media company laid them bare in the past.
The hues and cries of the fans banded together made them retract rapidly on those occasions.
It is to be seen how the fans would react when the marketing blitzkrieg looming ahead reaches overkill.
For sure the fans would not take down lying.
They are communities with expectations of behaviors of natural friends from their fellow members.
Making quick money out of friendship would not be what friends do however.
Of course it's natural for friends to talk about the better bargain they were able to strike in their favorite mall.
But that would be too pep for the marketer.
It would be too confined to be the wildfire they look for and they will want to reach out further.
They would rather be proactive in their quest and what better luck than a social net worker hungry for rewards to carry your flag!
The infrastructure that some of these networks have developed is staggering to say the least.
The leading network the Facebook is said to be having almost 700 million users with about 50% of the active users visiting the site daily.
The Twitter boasts of 175 million fans.
Their numbers make them marketing gold mines for the huge exposures they could provide and are being increasingly referred to by acronyms parallel to what e-biz was to email business through the internet.
The more than 3300 marketers who participated for the 2011 Social Media Marketing Industry Survey to find how marketers are using the social media to grow their businesses are all agog about the vast potential.
So are the social media companies.
Fallen under their microscopes and being examined from different views, angles and magnifications are the trusting, yet hapless, fans of the social media in which they have formed groups and communities big and small to share common ideas and tastes.
In the process they have filed self profiles with private information they wouldn't open up except with trusted friends.
They chatted, shared photos and songs and indulged in whatever else friends do at virtual gatherings.
They also established new friendships with mutual friends; now they are being analyzed as to the best ways in which they could be to blitzed by marketing gimmicks.
Their Achilles' Heel is their normal human tendency to take the word of a friend, and friends friend for that matter, as true more than 90 percent of the time.
For the marketer that's a killer! Eureka! The marketing profession would explode if these networks could be infiltrated by their wizards with the magic wand to drive the sales up they believe.
There have been instances when their trusted social media company laid them bare in the past.
The hues and cries of the fans banded together made them retract rapidly on those occasions.
It is to be seen how the fans would react when the marketing blitzkrieg looming ahead reaches overkill.
For sure the fans would not take down lying.
They are communities with expectations of behaviors of natural friends from their fellow members.
Making quick money out of friendship would not be what friends do however.
Of course it's natural for friends to talk about the better bargain they were able to strike in their favorite mall.
But that would be too pep for the marketer.
It would be too confined to be the wildfire they look for and they will want to reach out further.
They would rather be proactive in their quest and what better luck than a social net worker hungry for rewards to carry your flag!
