There can be no denying that social media can give your online marketing campaign a huge boost when used correctly, but it is something that requires careful planning and preparation if you want to pull it off.
It is always easy to spot the amateur marketers, as they are prone to making any number of the mistakes outlined below:

• Automated greetings Many in the online marketing industry see automated greetings for anyone who decides to follow your social media profile lifesavers time wise.
  Many followers see these kinds of comments as being in pretty bad taste and may even mark you as spam (meaning that any further material you send them is automatically junked).
  To avoid this mistake, you need to make your greetings (and all social media messages) personal.
  
• Redundancy As making redundant statements is something of an annoyance to the general public, it is something that we avoid doing in conversation at all costs.
  The same goes for your marketing campaign - repetitive Tweets or status updates are a big no-no.
  If your social media profiles are all synced together, it is important that you ensure each update or post is different to avoid making any redundant statements.
  
• Monotony Some business owners think that it's okay for their employees to use a single voice to represent the brand - in many cases, this is actually required of employees.
  It is important to keep in mind, however, that this sort of tone does not sound personal in the slightest - instead, use your online marketing campaign to allow employees to be themselves and present your brand in different lights.
  
• Product broadcasting Whilst having a social media presence is hugely beneficial for getting the name of your brand out there, it is important to ensure that you don't over broadcast.
  Make sure that you rein your online marketing campaign in a little; share links from websites and businesses surrounding your industry, post useful content, or launch competitions.
  Anything you can think of to avoid becoming spammy.
  

When it comes to using social media as a part of your online marketing campaign, it is important that you avoid making the above mistakes if you want to be successful.
Dedicate a few marketers to your social media profiles and get them to organise a schedule that presents your brand in the most personal and positive light they can.
Remember, if you're ever unsure whether to post something, err on the side of caution.