Bringing Value to Others = Big Rewards
In my previous article, I was talking about the concepts of knowledge, value and Power.
I used to think that prospecting was just about numbers.
That it was about scripts and saying the right words.
To a degree this is true, but it doesn't harness the power of technology currently available.
Look around, the leaders in our business are doing as many units in a month as the average agent is doing in a year.
They're different because they hold value in the eyes of their prospects and they know how to convey that value in their marketing.
Their prospects saw this, and they were attracted to these individuals.
They wanted to work with them and it was a privilege to be their customer.
They knew there was POWER and KNOWLEDGE to be gained in such a relationship.
So where does that leave you? If you're generating appointments with new customers each day, if prospects don't return your phone calls, or respond to your emails, it's because you don't hold any value in their eyes.
You have nothing to offer them.
And that's okay, everyone start's from square one, but if you want to achieve the highest levels of success in this industry, you need to change that.
The best way to increase your value to others, especially in this industry, is to increase your knowledge level.
That's what I did...
I spent a good year buying every course I could on online marketing, copywriting, and personal development, and by the end of that year I feel I have a great deal to offer you! So as we continue through this series, always remember that if you want to make the prospecting process as easy as possible, you need to increase your value to your prospects by increasing your level of knowledge and experience.
Buy every book and every course you can because each time you do, you gain knowledge and skills that are extremely valuable and attractive to your prospects.
It has nothing to do with technological gadgets like auto-dialers, scripts, or lead lists.
I could give you ALL of those THINGS, but if you didn't hold any personal value in the eyes of your prospects, you would still find yourself struggling to acquire customers and build your business.
And that actually leads me to the second piece of our fairly large puzzle here.
There's an old marketing cliché that I came across several years ago.
These two sentences played a critical role in my personal development and allowed me to see the world in a new light.
STAY TUNED.
I used to think that prospecting was just about numbers.
That it was about scripts and saying the right words.
To a degree this is true, but it doesn't harness the power of technology currently available.
Look around, the leaders in our business are doing as many units in a month as the average agent is doing in a year.
They're different because they hold value in the eyes of their prospects and they know how to convey that value in their marketing.
Their prospects saw this, and they were attracted to these individuals.
They wanted to work with them and it was a privilege to be their customer.
They knew there was POWER and KNOWLEDGE to be gained in such a relationship.
So where does that leave you? If you're generating appointments with new customers each day, if prospects don't return your phone calls, or respond to your emails, it's because you don't hold any value in their eyes.
You have nothing to offer them.
And that's okay, everyone start's from square one, but if you want to achieve the highest levels of success in this industry, you need to change that.
The best way to increase your value to others, especially in this industry, is to increase your knowledge level.
That's what I did...
I spent a good year buying every course I could on online marketing, copywriting, and personal development, and by the end of that year I feel I have a great deal to offer you! So as we continue through this series, always remember that if you want to make the prospecting process as easy as possible, you need to increase your value to your prospects by increasing your level of knowledge and experience.
Buy every book and every course you can because each time you do, you gain knowledge and skills that are extremely valuable and attractive to your prospects.
It has nothing to do with technological gadgets like auto-dialers, scripts, or lead lists.
I could give you ALL of those THINGS, but if you didn't hold any personal value in the eyes of your prospects, you would still find yourself struggling to acquire customers and build your business.
And that actually leads me to the second piece of our fairly large puzzle here.
There's an old marketing cliché that I came across several years ago.
These two sentences played a critical role in my personal development and allowed me to see the world in a new light.
STAY TUNED.
