The Saga of the Legendary Scandinavian Airlines
From its humble beginnings, Scandinavian Airlines has come far over the years. Specifically, the air carrier resources that this airline started out with because of the partners that were involved made it easier. Regardless of how they began, their business integrity and perseverance is what has sustained this company. Understanding the airline industry was a key component to their monetary success along with their combined skills and efforts. Acting without the fear of failure, with a specific intention, is why this company and their business succeeded. Scandinavian Airlines, and what it has achieved, is the focus of this article.rnrnSAS, which stands for Scandinavian Airline Systems - the official name, made its mark as early as the mid 1950s. Scandinavian Airline Systems was the earliest company to venture on a trans-polar flight.rnrnThat means they flew across the top of the earth, the North Pole. With the final destination being Los Angeles, California, the bona fide flight was set in motion in Copenhagen, Denmark. Truly, this was a really clever step for SAS to take. The logic is that because of the movie industry in Hollywood, they gained a magnificent amount of business and a good reputation. With that event, there was a more convenient avenue to Europe from the US west coast. rnrnIn 1997, another smart business by Scandinavian Airlines took place. The airlines, along with Lufthansa, United Airlines, Thai Airways and Air Canada created a network known as the Star Alliance.rnrnA long term approach by this group of international airlines is how the alliance came about. Then, in 2001, there was a major structural reorganization resulting in SAS ownership being spread out among three Scandinavian countries and public ownership through stocks. The three countries embroiled in this are Norway, Denmark and Sweden. Nevertheless, the shareholding of public stocks of the business lingers at 50%.rnrnOne component of this unified company is called SAS Braathens from Norway. One other component of this company was called Scandinavian Airlines Norge. SAS Norway is the end result of changing Braathens to Norway in the name. This all seems a bit confusing but it really is not. The merging in 2007 of Norwegian operations of SAS is the configuration that it maintains as a company. Flight operations that are handled by Scandinavian Airlines Norge are domestic in nature. The other SAS partner countries are similar to Norway in that Norge handles all intercontinental flights. rnrnScandinavian Airlines, or SAS, is an international airline with major hubs in Scandinavia and Europe. Being held by public stock ownership and owned by three different countries, this major airline sets a remarkable example. In the beginning stages, SAS revealed that the advancement of travel routes could turn out to be very rewarding. This business was capable of acquiring incredible amounts of public awareness by taking a step in developing new airways.rnrnA large part of the success with the company was due to the vision of their management during the latter half of the 20th century.
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