We've been for long providing coaches with strategies and information to improve their online marketing strategies.
Online marketing offers a great and wide window of opportunity, but let's face it: online marketing, particularly viral marketing, is intrinsically dependent upon the quality of copywriting! Your website's copy is the entry door to the most leveragable sales environment in your business.
With a well-structured sales process in place, you will need a great copy to draw attention to the right areas of your website, generate desired action, and ultimately convert prospects into clients.
In addition to your website's copy, you've got eZines, email promotions, and a range of other 'written' marketing tools to build value with your prospects.
The question is: do you know how to REALLY develop compelling copywriting? Here are some tips:

• Funny doesn't sell.
  Your readers are interested in solutions to their problems.
  Not humour.
  Your jokes may amuse you (they may even be funny!), but they won't sell.
  
• Don't assume anything.
  Tell your story.
  People desperately want to believe you.
  
• Admit one or more insignificant flaws.
  Admitting a mistake makes you human.
  It disarms your readers and makes your message more believable.
  
• Demonstrate how you'll fulfil your headline promise.
  Your headline should contain big promises.
  You need to prove how you'll fulfil your promise for your reader.
  
• Specifics sell.
  Specifics make your story believable.
  Generalities and platitudes are immediately dismissed.
  
• Write to one person only, never to a group or audience.
  There is only ever one reader of your copy.
  Write to that person.
  That person is your IDEAL customer.
  
• Hold interest and convince.
  The longer you can hold a readers interest with compelling copy, the more chance you have of getting them to act in accord with your requests.
  
• Write as though you are chatting to a friend.
  You can even freestyle dictate your overall message first, then refine it in copy.
  
• Make it easy to read.
  Use short, sharp, succinct sentences.
  If any sentence is longer than 2 lines, rework it.
  
• Talk in the language of your reader.
  Don't try to impress your reader with language they would not ordinarily use in their daily life.
  
• Offer hope.
  If your reader is willing to spend the time and effort reading your copy, they are seeking salvation.
  Offer them the hope they seek.
  
• Be a leader.
  Write with authority and compel your readers to follow...
  and act.
  Demonstrate how and why (with specifics) you are an authority in the field.
  
• Overcome objections.
  This is critical.
  Overcome objections in an educational way.
  Behave as a trusted advisor or guardian with your readers' best interest at heart.
  
• Establish credibility early.
  Without credibility you will be entirely unconvincing.
  
• Demonstrate social proof.
  Use testimonials or stories to demonstrate to your reader that their peers perceive value in your service.
  This will make their decisions much easier to make.
  
• Sell with emotion, not logic.
  You'll never 'logic' a reader in making a buying decision.
  
• Position yourself against a common enemy or challenge.
  
• Edit, edit, edit.
  Good copy can take dozens of edits to get right.
  
• No-one is dying to read your copy.
  You must win their attention, time and respect.
  
• Make your copy easy to read.
  Format correctly.
  Use easy to read fonts.
  Spend a few extra dollars to have your copy typeset professionally.