Role of Media in Society.
Media has often played a significant role in shaping the contours (values, beliefs and aspirations) of any society. The changing nature of today's world and the need for fast mechanisms to inform and educate people has put media at the forefront of this endeavor. With the ability to relay information in a short span of time and duration, media has deeply impacted and affected the transformation of any society in present times.
Promote useful flow of information.
Without a systematic flow and dispensing of information society would ultimately degenerate into anarchy and disorder. But with a proper and accountable system to relay what matters to the society and inform it of the latest developments and occurrences, the first step to order is instituted. Information has various ramifications for the society and can be used to transcend some challenges or barriers.
Promote values, traditions and beliefs.
Each media agency or platform is governed by a set of values that try to harmonise the collective good of the society it exists in. However media as a collective term is to try to promote and defend those values it so generously builds its reputation to the effect that it tries act defender for public morality, promotes common good i.e. co-existence, peace, egalitarianism, socio-cultural ethos and traditions. Media has powerful influence on these sets of points that it renders itself as promoter and defender of these values.
Promote Public Accountability.
We happen to see misuse and abuse of power by elected and appointed public representatives and public servants. Media has a high profile task to highlight such injustices, abuse or misuse of power, promoting accountability in public service, promoting government accountability to its people and also promoting accountability in public respect for law and order and public institutions. This is a very important aspect it can also be called public mouthpiece to relay grievances to the necessary authorities to take cognizance.
Public Watchdog.
In a similar way being a public watchdog will institute mechanisms to enhance responsiveness of the governments especially in democracies where the media has a lot of influence in projecting government policy, programs, and channels for redressal and mechanism for good governance. People will suffer if such a connect was nonexistent but with media on the follow up of each every government step it's always ready to inform and educate it on the latest developments. It's a watchdog or guardian to the public.
Entertainment and Education.
The 24 hour Hindi News channels have incorporated programming to break from the monotony of constant and persistent news. News will always take center stage but also educating about other cultures and interesting perspectives from around the world is vital to keep the cog of information dynamic, secular in character and balanced. With such a role it's bringing a whole palate of information in a sustainable and progressive manner.
Ethics, Integrity and Dignity.
There are fundamental principles which every person or a people will uphold sacredly. This calls for a creation of codes of conduct and behavior that will not be surpassed nor overlooked. Media plays a crucial factor to negate any breakage or rendering these codes irrelevant by always advocating for their primary nature in public channels. As an advocacy it makes sure these issues are always ringing in the mind.
The overall role of media of media in society goes well beyond the well known facets to educate and inform but to create a progressive, sustainable, evolving society.
Promote useful flow of information.
Without a systematic flow and dispensing of information society would ultimately degenerate into anarchy and disorder. But with a proper and accountable system to relay what matters to the society and inform it of the latest developments and occurrences, the first step to order is instituted. Information has various ramifications for the society and can be used to transcend some challenges or barriers.
Promote values, traditions and beliefs.
Each media agency or platform is governed by a set of values that try to harmonise the collective good of the society it exists in. However media as a collective term is to try to promote and defend those values it so generously builds its reputation to the effect that it tries act defender for public morality, promotes common good i.e. co-existence, peace, egalitarianism, socio-cultural ethos and traditions. Media has powerful influence on these sets of points that it renders itself as promoter and defender of these values.
Promote Public Accountability.
We happen to see misuse and abuse of power by elected and appointed public representatives and public servants. Media has a high profile task to highlight such injustices, abuse or misuse of power, promoting accountability in public service, promoting government accountability to its people and also promoting accountability in public respect for law and order and public institutions. This is a very important aspect it can also be called public mouthpiece to relay grievances to the necessary authorities to take cognizance.
Public Watchdog.
In a similar way being a public watchdog will institute mechanisms to enhance responsiveness of the governments especially in democracies where the media has a lot of influence in projecting government policy, programs, and channels for redressal and mechanism for good governance. People will suffer if such a connect was nonexistent but with media on the follow up of each every government step it's always ready to inform and educate it on the latest developments. It's a watchdog or guardian to the public.
Entertainment and Education.
The 24 hour Hindi News channels have incorporated programming to break from the monotony of constant and persistent news. News will always take center stage but also educating about other cultures and interesting perspectives from around the world is vital to keep the cog of information dynamic, secular in character and balanced. With such a role it's bringing a whole palate of information in a sustainable and progressive manner.
Ethics, Integrity and Dignity.
There are fundamental principles which every person or a people will uphold sacredly. This calls for a creation of codes of conduct and behavior that will not be surpassed nor overlooked. Media plays a crucial factor to negate any breakage or rendering these codes irrelevant by always advocating for their primary nature in public channels. As an advocacy it makes sure these issues are always ringing in the mind.
The overall role of media of media in society goes well beyond the well known facets to educate and inform but to create a progressive, sustainable, evolving society.
