Facebook business pages have caused a huge stir within the online marketing community as marketers flock to one of the best venues to promote a business.
During the past two or three years Facebook has grown significantly.
It has gone from living in the shadow of MySpace to being the dominant force in social media.
Many business owners have overlooked Facebook wondering if it has any value to add to their business.
Some may have even fooled around with Facebook, half way set up accounts, added friends and still can't get a handle on it.
Even I did not recognize the value in Facebook until I discovered fan pages.
Prior to that discovery Facebook was a place to waste a few hours when you're bored or connect with old school friends you have not talked with for years.
Once you create a Facebook business page you can directly contact your potential and existing customers.
It provides you an opportunity to let them know about what projects are upcoming, new products, services and other things that may be of interest to them.
Once you have acquired several hundred fans you can very quickly make sales of any new products or promote and earn as an affiliate from related products in your niche.
Your page gives you instant access to the status updates of all of your fans.
This means that whenever you update your page it updates their feed simultaneously.
This is a very powerful feature that will help you effectively promote your business.
Creating a Facebook business page isn't difficult.
However, if you fail set one up properly optimized for the best results, and it's not obvious, then you will have a difficult time attracting fans to earn your full potential from Facebook.