How to Make Your Product Launch Marketing Strategy Fit Your Marketing Objectives
One of the problems you'll find with most product launch marketing strategies is that they're not designed to focus on the core market.
Rather, they are loosely aimed at a more generic audience.
They try to create a universal strategy that will fit any customer in that niche.
The fact of the matter is that you need to take some time and specifically craft your product launch marketing strategy in such a way that it complements and builds momentum towards reaching your marketing objectives and fulfilling the needs and desires of your core market.
Understanding Your Core Market If you're going to have a successful product launch, your product must be designed around the your core market, not the other way round.
You need to climb inside their heads and find out what makes them tick; what they fear; what language they use and what they wish for.
Only then, will you be able to craft your product to deliver the benefits required.
You need to understand your product's benefits.
What exactly are benefits? They are all in the mind.
They are emotional rather than logical.
So benefits are things which will engage with your buyers because they resonate with their hopes and dreams.
So, for example, let's say you've invented an electric razor that recharges its batteries using solar power.
How will this benefit your customer? Well, for one, it allows him to not worry about finding an outlet to plug in.
It allows him to look good anywhere and anytime.
It also allows him to go on holiday, for example, without a 220v adapter.
Identifying your product's benefits is essential to a successful strategy.
Staying on Message Your marketing message then needs to be consistent not with your product but with the benefits it offers.
Don't allow your marketing message to veer off onto some tangent.
Push the benefits.
Give real life examples of these in action.
Mention the features and their advantages but above all relate the benefits back to your core market's hopes and fears.
Every tagline you create, every email you send, every web page you create should be driven by this simple message: "here's how your life will be better if you buy this product.
" Laser Targeted Product Launch Marketing Strategy By being disciplined and ruthless about staying on message, by speaking to your core market using the language that they use, by striking at their mental triggers - their hopes and fears- your core market will realise that you understand them, that you are in fact one of them.
For example, if you're trying to hit a teenage and young adult demographic, you're likely to include MySpace as part of your strategy.
You will use phraseology and the slang that they use to push the benefits of your product, Only this way will your product launch marketing strategy reach your marketing objectives.
Rather, they are loosely aimed at a more generic audience.
They try to create a universal strategy that will fit any customer in that niche.
The fact of the matter is that you need to take some time and specifically craft your product launch marketing strategy in such a way that it complements and builds momentum towards reaching your marketing objectives and fulfilling the needs and desires of your core market.
Understanding Your Core Market If you're going to have a successful product launch, your product must be designed around the your core market, not the other way round.
You need to climb inside their heads and find out what makes them tick; what they fear; what language they use and what they wish for.
Only then, will you be able to craft your product to deliver the benefits required.
You need to understand your product's benefits.
What exactly are benefits? They are all in the mind.
They are emotional rather than logical.
So benefits are things which will engage with your buyers because they resonate with their hopes and dreams.
So, for example, let's say you've invented an electric razor that recharges its batteries using solar power.
How will this benefit your customer? Well, for one, it allows him to not worry about finding an outlet to plug in.
It allows him to look good anywhere and anytime.
It also allows him to go on holiday, for example, without a 220v adapter.
Identifying your product's benefits is essential to a successful strategy.
Staying on Message Your marketing message then needs to be consistent not with your product but with the benefits it offers.
Don't allow your marketing message to veer off onto some tangent.
Push the benefits.
Give real life examples of these in action.
Mention the features and their advantages but above all relate the benefits back to your core market's hopes and fears.
Every tagline you create, every email you send, every web page you create should be driven by this simple message: "here's how your life will be better if you buy this product.
" Laser Targeted Product Launch Marketing Strategy By being disciplined and ruthless about staying on message, by speaking to your core market using the language that they use, by striking at their mental triggers - their hopes and fears- your core market will realise that you understand them, that you are in fact one of them.
For example, if you're trying to hit a teenage and young adult demographic, you're likely to include MySpace as part of your strategy.
You will use phraseology and the slang that they use to push the benefits of your product, Only this way will your product launch marketing strategy reach your marketing objectives.
