Hiring a Freelance Direct Mail Copywriter? Be Warned!
You're probably reading this because you're curious about getting a freelance copywriter for direct-mail...
And furthermore, you probably are wondering, what is that you need to be "warned" about, well...
Actually plenty! But I will keep this short and sweet for you.
I have isolated the top 5 things you must know before hiring a freelancer for your direct-mail copy.
1) The secret is best freelance copywriters are NOT freelancing What do I mean by this? Its simple.
You will not find these guys running around freelancer networks looking for work, or trying to get you to hire them.
Most of their work is by referral.
Not that they'd turn you down if you found them, but they don't go out of their way to find work.
So you will have to find them.
(they usually have salesletters) 2) If they say they can't guarantee their work, then they guarantee failurefor you! I know this might seem common sense, but its very easy to miss it.
Some of these guys are experts at hiring them, and they can sweet talk you real nice unless you're careful.
So please, have standards and settle for nothing less than a copywriter with a full unconditional money-back guarantee 3) Ask for proof he won't rip you off Even if the guarantee is solid, you want to make sure you don't waste time in the first place.
Just getting a refund, will not replace the lost time spent with a wannabe.
So look for testimonials of satisfied clients.
This bit is really, really super-crucial if you want to get the right person.
4) Does he care about you at all? When you're in a consultation with him, focus on his mindset, is he focusing on trying to understand you, your needs, your business and your goals, or is he busy trying to sell you his services? If he's the latter, cut him off as quick as possible, and find a better one.
5) Is he flexible and understanding about you and your business? ...
When you change your mind about how you want things done? Trust me, if the copywriter is inflexible and doesn't like you changing the requests or criteria mid-work, then its not the right person.
Cut him off right away and ask for a refund.
This is not a one-time order, you need a copywriter that's flexible and adaptive as you go along.
And furthermore, you probably are wondering, what is that you need to be "warned" about, well...
Actually plenty! But I will keep this short and sweet for you.
I have isolated the top 5 things you must know before hiring a freelancer for your direct-mail copy.
1) The secret is best freelance copywriters are NOT freelancing What do I mean by this? Its simple.
You will not find these guys running around freelancer networks looking for work, or trying to get you to hire them.
Most of their work is by referral.
Not that they'd turn you down if you found them, but they don't go out of their way to find work.
So you will have to find them.
(they usually have salesletters) 2) If they say they can't guarantee their work, then they guarantee failurefor you! I know this might seem common sense, but its very easy to miss it.
Some of these guys are experts at hiring them, and they can sweet talk you real nice unless you're careful.
So please, have standards and settle for nothing less than a copywriter with a full unconditional money-back guarantee 3) Ask for proof he won't rip you off Even if the guarantee is solid, you want to make sure you don't waste time in the first place.
Just getting a refund, will not replace the lost time spent with a wannabe.
So look for testimonials of satisfied clients.
This bit is really, really super-crucial if you want to get the right person.
4) Does he care about you at all? When you're in a consultation with him, focus on his mindset, is he focusing on trying to understand you, your needs, your business and your goals, or is he busy trying to sell you his services? If he's the latter, cut him off as quick as possible, and find a better one.
5) Is he flexible and understanding about you and your business? ...
When you change your mind about how you want things done? Trust me, if the copywriter is inflexible and doesn't like you changing the requests or criteria mid-work, then its not the right person.
Cut him off right away and ask for a refund.
This is not a one-time order, you need a copywriter that's flexible and adaptive as you go along.
