Social media such as Facebook and Twitter have integrated the power of mobile marketing.
As a result, you can easily communicate via mobile devices on several of these social media platforms.
They provide you with the opportunity to talk, text and share media such as videos and graphics with all of your contacts in an instant.
What importance does this new mobile marketing technology have to charities? First and foremost, it can greatly improve the success of your charity event.
Here are some ways it can achieve this.

1. Have you ever held a charity event and realized at the very last moment that you were missing items that were crucial to the success of the event or needed an extra volunteer? Mobile marketing can help your charity event by allowing you to send a last minute appeal for help.
   
2. You can instantly inform everyone of a sudden change of plans.
   An example; it is raining and your event happens to be a car wash.
   
3. You can send videos and promotional materials from prior events to increase interest in the event.
   A good idea is to offer a teaser each day before the event.
   This will create excitement and online "chatter" about the event.
   
4. You can follow up easily on the charity event with pictures, photos and a re-cap - creating even more interest in the event for the following year.
   You can virtually start an online "conversation" and the promotional value of this cannot be measured.
   
5. Mobile marketing allows you to take donations at the event.
   People can offer a donation via application software such as Fundit.
   It is more likely that you will receive a donation from someone at the charity event rather then when following up with them at a later date.
   My personal suggestion: text the donation tally every hour to your social media platforms encouraging people to donate.
   

Mobile marketing permits people who are unable to attend to still be an integral part of the charity event by simply logging onto their social media.
They can see live videos of the event and watch the donations tally right from their desktop computers.
They can even donate to the charity via their own mobile devices; amazing! Mobile marketing can greatly increase the success of any charity event.
To achieve the best results, one must understand the concept behind the strategies.
The success of mobile marketing rest mainly in the agencies ability to strategically use mobile devices to send targeted group messages.
You do this by placing your agencies contacts into sub-groups such as benefactors, clients, volunteers and staff.
You then use your devices to send the same targeted message to everyone in that particular group.
Each message can be used to appeal to each group in its own unique way.
Creating mobile marketing and"conversations" about your charity event: priceless!