Social Media Marketing - 5 Ways to Be the Best Option For Your Customers
Introduction This article will provide you the social media tools needed to get your customers to prefer your product to your competitors' product.
During the late stages of the purchase cycle, your customers still need to be convinced that you and your solution is superior.
Internet marketing is all about getting sales.
Getting internet sales would be easy if you were the only one selling your type of product.
We naturally think that our products are so unique that no one else can compete.
Think again! So the question is, what social media marketing tools can I use to get customers to prefer my product? First, a definition of social media marketing.
Social media marketing is the 2 way conversations that are now the leading manner in which many of your customers are using to decide which product to purchase.
It is about using Web 2.
0 technology, to converse with customers (as well as amongst themselves), to help them make the best choice - your product.
It is assumed that you have gotten your website visitors to the point where they are very aware of your product, know it well and familiar with you.
You are now considered in the late stages of buying.
Preference is the achievement of having placed your product first in the minds of your customers.
When you have positioned yourself as the dead leader amongst your competitors, you have preference on your side.
This may seem obvious to you.
But it takes three things to have achieved that: 1) led the conversation (with customers) with the critical decision factors upon which your customers make a decision 2) had convinced them one by one that you understand the general solution to those critical decision factors and 3) demonstrated that your product represents the best solution to their needs.
Here are the best options available to you on using Web 2.
0 assets, in using social media marketing to get your customers to prefer your product: 1.
Blog/Website First off, in order to sell your product directly using internet marketing, I assume that you have a website or blog.
If you do not have one, you need to get one made.
These days a blog or website is very easy to create.
If you are a dead beginner, the one I recommend that you use is Word Press Direct.
Word Press Direct allows you to create a blog on which you can create ads and ad other widgets.
Furthermore, it is so simple, that you can have your site up in a day (or less) using their tools for free.
They allow three free websites, and they will even host it for you.
On your website or blog, you will have a sales page.
Some people call it a money page.
It is where you will funnel customer traffic to your website.
It will also be the page from where they click to actually complete their purchase.
The money page is usually the page with a button on it that says "Buy Now," or have a click-able link.
Your page will have friendly and knowledgeable ad copy that will address the decision factors that will capture their attention.
It is essential that you have researched and know the issues or problems that your customers have.
The ad copy also provides the general answers to the solution and the specific features of your product that deliver this solution.
So you must provide a very clear path from your customers' problems to benefits that makes sense to your customer.
As part of that, here are some specific things you can use: Comparison Tables - use a table that shows the benefits to the customer and compares you to the next leading competitive solution.
Make sure that the benefits are solutions to their critical issues.
You do not need to name your competitor, and I advise you not to unless your competitor is very entrenched (meaning they are already kicking ass in your market) and you know that they are currently favored.
Use check marks in the columns, rather than text.
2.
Competitors' Sites If you are not on the first search page in a Google Search for your main keyword phrase, then you need to take a close look at the competitors that are listed on the first page.
Sign up as a member on your competitors' sites to get their freebies (newsletter, white papers, downloads).
Read their newsletters and know what they are saying to their customers.
You need to know what your competitors are saying or promising to their customers.
See if your competitors have a blog where you can post quality content or comments.
There is nothing wrong with well-intentioned posting of answers or comments posted on their pages.
Pay particular attention to critical pain points through visitors' posts, and comment on those.
Your signature line can have a link back to your website/blog.
This is also a good way to establish a relationship with your competitors and customers.
Be friendly, it is more fun.
Also you may have heard of a web technique called trackbacks.
This is a net technology that establishes a link from a competitors' blog back to yours, when you post on your blog! Investigate whether trackbacks are allowed and if they are, you absolutely want to utilize this.
Post a link to their page on your website and take advantage of the traffic that will be generated from them to you.
3.
Discussions/Forums Make sure that you are in on the conversation at social media sites where your competitors are already talking.
When you do a Google (or Yahoo or You Tube) search on your niche add either of the words ("discussion", "forum", or "video" or "blog") such as "turtle collecting discussion," or "turtle collecting forum.
" This will bring up some listings for you to comb through to see where your competitors and customers are already talking.
You need to be in on that conversation and become known.
Feel free to post high quality comments.
There are also groups on Face Book, Linked, My Space.
Again at this stage of the purchase cycle you need to make sure that you are posting on issues that relate to critical issues that your customers are facing.
In the case of turtle collecting, maybe it is a lack of availability of a certain species of turtle or inhumane treatment of turtles by others in the industry.
Talk about these issues and be an opinion leader.
Remember to use an attention getting signature line and link to your site.
Sometimes the high ranking competitors will disallow your posts.
In that case, comment on posts of the second tier of competitors.
4.
Inbound Marketing Use the information that you get from your customers in changing your messages and content.
Inbound marketing is about listening to your customers (and competitors) and improving your product and message.
Internet marketing is unique, in that it allows you to be in business from scratch, in a day.
I have already done this already several times.
In so doing, you can be sure that after one day, you will have much to learn right out of the box.
What used to be "ready, aim, fire" is now "ready, fire, aim.
" A good marketer is adjusting all of the time.
Being competitive is about being flexible.
5.
Measuring Preference The reality is that there are others competing into the same market niche as you.
The goal now is a matter of ensuring that your customers prefer your solution to others.
Again, this appears to be a very simple-minded statement.
But in open discussions and conversations, your job is to determine what is the tone or attitude of the group.
Do their questions seem to satisfy their concerns or does it take a real lot of convincing? If you need to do real time person-to-person, post-upon-post hard selling on your customers, this will continue to be a big job and will take your valuable personal time every day.
Ad copy should be smooth and address the issues in advance.
In Summary Follow the above concepts and you will find the tide changing in your direction.
If you want to succeed in internet marketing, take action now to create change in your program.
Taking action everyday on at least one of the above tips will vastly increase your business and the attractiveness of your solution.
Don't let another day go by.
Make sure you know specifically who your competitors are, visit their pages, find out what they are saying, find out what they are selling, and sign up for their newsletters.
This is how the winners learn their game.
Now it's your turn.
Follow me on Twitter - http://twitter.
com/frank_dobner.
© Copyright - 2008 Frank Dobner
During the late stages of the purchase cycle, your customers still need to be convinced that you and your solution is superior.
Internet marketing is all about getting sales.
Getting internet sales would be easy if you were the only one selling your type of product.
We naturally think that our products are so unique that no one else can compete.
Think again! So the question is, what social media marketing tools can I use to get customers to prefer my product? First, a definition of social media marketing.
Social media marketing is the 2 way conversations that are now the leading manner in which many of your customers are using to decide which product to purchase.
It is about using Web 2.
0 technology, to converse with customers (as well as amongst themselves), to help them make the best choice - your product.
It is assumed that you have gotten your website visitors to the point where they are very aware of your product, know it well and familiar with you.
You are now considered in the late stages of buying.
Preference is the achievement of having placed your product first in the minds of your customers.
When you have positioned yourself as the dead leader amongst your competitors, you have preference on your side.
This may seem obvious to you.
But it takes three things to have achieved that: 1) led the conversation (with customers) with the critical decision factors upon which your customers make a decision 2) had convinced them one by one that you understand the general solution to those critical decision factors and 3) demonstrated that your product represents the best solution to their needs.
Here are the best options available to you on using Web 2.
0 assets, in using social media marketing to get your customers to prefer your product: 1.
Blog/Website First off, in order to sell your product directly using internet marketing, I assume that you have a website or blog.
If you do not have one, you need to get one made.
These days a blog or website is very easy to create.
If you are a dead beginner, the one I recommend that you use is Word Press Direct.
Word Press Direct allows you to create a blog on which you can create ads and ad other widgets.
Furthermore, it is so simple, that you can have your site up in a day (or less) using their tools for free.
They allow three free websites, and they will even host it for you.
On your website or blog, you will have a sales page.
Some people call it a money page.
It is where you will funnel customer traffic to your website.
It will also be the page from where they click to actually complete their purchase.
The money page is usually the page with a button on it that says "Buy Now," or have a click-able link.
Your page will have friendly and knowledgeable ad copy that will address the decision factors that will capture their attention.
It is essential that you have researched and know the issues or problems that your customers have.
The ad copy also provides the general answers to the solution and the specific features of your product that deliver this solution.
So you must provide a very clear path from your customers' problems to benefits that makes sense to your customer.
As part of that, here are some specific things you can use: Comparison Tables - use a table that shows the benefits to the customer and compares you to the next leading competitive solution.
Make sure that the benefits are solutions to their critical issues.
You do not need to name your competitor, and I advise you not to unless your competitor is very entrenched (meaning they are already kicking ass in your market) and you know that they are currently favored.
Use check marks in the columns, rather than text.
2.
Competitors' Sites If you are not on the first search page in a Google Search for your main keyword phrase, then you need to take a close look at the competitors that are listed on the first page.
Sign up as a member on your competitors' sites to get their freebies (newsletter, white papers, downloads).
Read their newsletters and know what they are saying to their customers.
You need to know what your competitors are saying or promising to their customers.
See if your competitors have a blog where you can post quality content or comments.
There is nothing wrong with well-intentioned posting of answers or comments posted on their pages.
Pay particular attention to critical pain points through visitors' posts, and comment on those.
Your signature line can have a link back to your website/blog.
This is also a good way to establish a relationship with your competitors and customers.
Be friendly, it is more fun.
Also you may have heard of a web technique called trackbacks.
This is a net technology that establishes a link from a competitors' blog back to yours, when you post on your blog! Investigate whether trackbacks are allowed and if they are, you absolutely want to utilize this.
Post a link to their page on your website and take advantage of the traffic that will be generated from them to you.
3.
Discussions/Forums Make sure that you are in on the conversation at social media sites where your competitors are already talking.
When you do a Google (or Yahoo or You Tube) search on your niche add either of the words ("discussion", "forum", or "video" or "blog") such as "turtle collecting discussion," or "turtle collecting forum.
" This will bring up some listings for you to comb through to see where your competitors and customers are already talking.
You need to be in on that conversation and become known.
Feel free to post high quality comments.
There are also groups on Face Book, Linked, My Space.
Again at this stage of the purchase cycle you need to make sure that you are posting on issues that relate to critical issues that your customers are facing.
In the case of turtle collecting, maybe it is a lack of availability of a certain species of turtle or inhumane treatment of turtles by others in the industry.
Talk about these issues and be an opinion leader.
Remember to use an attention getting signature line and link to your site.
Sometimes the high ranking competitors will disallow your posts.
In that case, comment on posts of the second tier of competitors.
4.
Inbound Marketing Use the information that you get from your customers in changing your messages and content.
Inbound marketing is about listening to your customers (and competitors) and improving your product and message.
Internet marketing is unique, in that it allows you to be in business from scratch, in a day.
I have already done this already several times.
In so doing, you can be sure that after one day, you will have much to learn right out of the box.
What used to be "ready, aim, fire" is now "ready, fire, aim.
" A good marketer is adjusting all of the time.
Being competitive is about being flexible.
5.
Measuring Preference The reality is that there are others competing into the same market niche as you.
The goal now is a matter of ensuring that your customers prefer your solution to others.
Again, this appears to be a very simple-minded statement.
But in open discussions and conversations, your job is to determine what is the tone or attitude of the group.
Do their questions seem to satisfy their concerns or does it take a real lot of convincing? If you need to do real time person-to-person, post-upon-post hard selling on your customers, this will continue to be a big job and will take your valuable personal time every day.
Ad copy should be smooth and address the issues in advance.
In Summary Follow the above concepts and you will find the tide changing in your direction.
If you want to succeed in internet marketing, take action now to create change in your program.
Taking action everyday on at least one of the above tips will vastly increase your business and the attractiveness of your solution.
Don't let another day go by.
Make sure you know specifically who your competitors are, visit their pages, find out what they are saying, find out what they are selling, and sign up for their newsletters.
This is how the winners learn their game.
Now it's your turn.
Follow me on Twitter - http://twitter.
com/frank_dobner.
© Copyright - 2008 Frank Dobner
