Using Social Media to Launch a New Product in the Market
Launching a new product or service in the market is always a daunting task.
Anxieties of whether the customers will like the new product, whether they will accept this change, what will happen to profit margins, brand value etc have always been sore points with marketers and advertising people.
Well, no one can stop these anxiety attacks.
No one can predict the outcome of this change in your company, but what we can do is to market and advertise it in such a fashion that people are curious and queue up in front of your store on day 1 of launch! Such hype and curiosity needs to be created in minds of customers to fully impress them! This is where social media comes handy.
Old fashioned TV, magazine, radio are a passé! With Facebook replacing SMS and Twitter replacing "breaking news", social media marketing has officially arrived! In order to become the talk of the town and create waves amongst the target audience, the company should aggressively advertise using social media.
It is essential to "touch" your audience where they already are.
Students are hooked on to social media like Facebook, Twitter etc and corporate customers are tuned on to their mobiles and laptops more than television.
Young professionals are connected to each other through their blogs and consider blogs as a great medium to get views and opinion, reviews etc.
Thus, a right mix of social media mix is necessary to market and launch a new product.
• Website marketing - make your website as user friendly, fun and easy to navigate as possible.
Depending on your product, you can put up relevant videos, have great articles on your website, and put up as much information as you would want on your website.
Create linkages and establish links so that people can visit website pages as much as possible • Facebook - It is an endeavor for all marketers to connect with their customers, involve them in all company activities and overall make the customers relate to the product / service in a passionate way.
Advertise and promote your product and company on Facebook through fan pages.
Put out information, crate hype on Facebook regarding your product, introduce games so that customers can get involved and let them win prizes.
You will capture many hearts.
Be open to comments and suggestions on these fan pages.
It is a great source of feedback for you • Twitter - one of the fastest growing social media is Twitter.
Your company should definitely make a profile on Twitter and try to garner as many followers as possible.
be very active and keep tweeting about your product.
Make sure the tweets are relevant and fun • Mobile marketing - Whether a teenager or a young professional, everyone is addicted to their blackberries, I phone, smartphone etc.
Mobile users are increasing by the minute and the usage is getting diversified day by day.
The company should have an easy to navigate specially designed mobile website.
Their usual website which can be seen on the computer is different and not suited for mobiles.
Hence, mobile website is a special website for mobile users so that they can see it and navigate through it on their mobiles, clearly.
The company can advertise on select mobile applications to gain more eyeballs.
Advertising on commonly used apps like "Facebook", "Foursquare", and "Farmville" will garner more publicity and familiarity with your product
Anxieties of whether the customers will like the new product, whether they will accept this change, what will happen to profit margins, brand value etc have always been sore points with marketers and advertising people.
Well, no one can stop these anxiety attacks.
No one can predict the outcome of this change in your company, but what we can do is to market and advertise it in such a fashion that people are curious and queue up in front of your store on day 1 of launch! Such hype and curiosity needs to be created in minds of customers to fully impress them! This is where social media comes handy.
Old fashioned TV, magazine, radio are a passé! With Facebook replacing SMS and Twitter replacing "breaking news", social media marketing has officially arrived! In order to become the talk of the town and create waves amongst the target audience, the company should aggressively advertise using social media.
It is essential to "touch" your audience where they already are.
Students are hooked on to social media like Facebook, Twitter etc and corporate customers are tuned on to their mobiles and laptops more than television.
Young professionals are connected to each other through their blogs and consider blogs as a great medium to get views and opinion, reviews etc.
Thus, a right mix of social media mix is necessary to market and launch a new product.
• Website marketing - make your website as user friendly, fun and easy to navigate as possible.
Depending on your product, you can put up relevant videos, have great articles on your website, and put up as much information as you would want on your website.
Create linkages and establish links so that people can visit website pages as much as possible • Facebook - It is an endeavor for all marketers to connect with their customers, involve them in all company activities and overall make the customers relate to the product / service in a passionate way.
Advertise and promote your product and company on Facebook through fan pages.
Put out information, crate hype on Facebook regarding your product, introduce games so that customers can get involved and let them win prizes.
You will capture many hearts.
Be open to comments and suggestions on these fan pages.
It is a great source of feedback for you • Twitter - one of the fastest growing social media is Twitter.
Your company should definitely make a profile on Twitter and try to garner as many followers as possible.
be very active and keep tweeting about your product.
Make sure the tweets are relevant and fun • Mobile marketing - Whether a teenager or a young professional, everyone is addicted to their blackberries, I phone, smartphone etc.
Mobile users are increasing by the minute and the usage is getting diversified day by day.
The company should have an easy to navigate specially designed mobile website.
Their usual website which can be seen on the computer is different and not suited for mobiles.
Hence, mobile website is a special website for mobile users so that they can see it and navigate through it on their mobiles, clearly.
The company can advertise on select mobile applications to gain more eyeballs.
Advertising on commonly used apps like "Facebook", "Foursquare", and "Farmville" will garner more publicity and familiarity with your product
