Article Marketing on Social Media
In this rapidly evolving world of the Internet, social media has replaced the traditional mediums of communication, and essentially converted all one-to-one conversations into one-to-many.
In such a scenario, article marketing has emerged as a key player for influencing the masses.
People tend to share information and opinions instantly, including articles authored by others which they agree with.
This gives a butterfly effect to the business being marketed in the article.
The outreach of such articles is immense because at social networking mediums, geographical boundaries do not matter.
Thus, Article Marketing can aptly generate large numbers of backlinks and also establishes the authenticity and ranking of the company/brand.
However, people will not share just any and every published article and there are several tips and tricks that you need to understand before initiating your article marketing campaign on social media.
Firstly, you have to realize that competition is fierce on social media because these mediums have now become the eye candy of every single entrepreneur.
Facebook only has billions of users, and this attribute makes it the best platform for content related marketing.
This makes it difficult to survive unless your articles are unique and interesting.
Otherwise, it is possible that you may never be able to create a solid impact and get instantly replaced by another company if your content is not worth spending time on.
Always make sure to evaluate the category of users you will be targeting, and then research about their interests, the way they converse, what grabs their attention, and the kind of call to action they will be vying for immediately.
This is important before your start posting your content, because in article marketing, the requirements of social mediums differ greatly from directories and even blogs.
Decide about the most appropriate platform on social media and refrain from posting your articles on all the websites.
This will serve no purpose because your product and company profile needs to stay unique and valuable.
For instance, if you need to promote a PR agency through articles, then LinkedIn instead of Twitter or Facebook would be the most appropriate choice since it is specifically used by business and corporate sector personnel and officials.
Another significant rule on social media is never to lie about your product and be honest always.
Article marketing on social media involves a simplistic, conversational, and realistic approach unlike other platforms.
Here you will be directly dealing with the public and one mistake can put an end to your entire campaign.
In such a scenario, article marketing has emerged as a key player for influencing the masses.
People tend to share information and opinions instantly, including articles authored by others which they agree with.
This gives a butterfly effect to the business being marketed in the article.
The outreach of such articles is immense because at social networking mediums, geographical boundaries do not matter.
Thus, Article Marketing can aptly generate large numbers of backlinks and also establishes the authenticity and ranking of the company/brand.
However, people will not share just any and every published article and there are several tips and tricks that you need to understand before initiating your article marketing campaign on social media.
Firstly, you have to realize that competition is fierce on social media because these mediums have now become the eye candy of every single entrepreneur.
Facebook only has billions of users, and this attribute makes it the best platform for content related marketing.
This makes it difficult to survive unless your articles are unique and interesting.
Otherwise, it is possible that you may never be able to create a solid impact and get instantly replaced by another company if your content is not worth spending time on.
Always make sure to evaluate the category of users you will be targeting, and then research about their interests, the way they converse, what grabs their attention, and the kind of call to action they will be vying for immediately.
This is important before your start posting your content, because in article marketing, the requirements of social mediums differ greatly from directories and even blogs.
Decide about the most appropriate platform on social media and refrain from posting your articles on all the websites.
This will serve no purpose because your product and company profile needs to stay unique and valuable.
For instance, if you need to promote a PR agency through articles, then LinkedIn instead of Twitter or Facebook would be the most appropriate choice since it is specifically used by business and corporate sector personnel and officials.
Another significant rule on social media is never to lie about your product and be honest always.
Article marketing on social media involves a simplistic, conversational, and realistic approach unlike other platforms.
Here you will be directly dealing with the public and one mistake can put an end to your entire campaign.
