How to Create Your Own Unique Killer Social Networking Campaign
One of the most interesting uses of social networking for online business seems to come from the independent music scene.
By independent music, we're talking about bands without major label support (although they're getting into the game now too).
If you've ever considered using social networking to your advantage, then you could learn a great deal from these bands.
Social Networking & Music These bands create their own profile at one or multiple social networking sites.
They generally choose free services because these have the most members and are, obviously, the most affordable.
They include information about their profile on other types of media.
For example, they include a link on their web site or with their CD.
They may even offer incentives, such as early access to new music or tour dates, to encourage people to add them as a "friend" at this particular social networking service.
When they are linked to one person as a "friend," they gain exposure to the person's other "friends.
" And because most of these sites allow the posting of multimedia content, they can include video and song footage to win over new fans.
Following Their Lead Many bands have followed the pattern described above and have succeeded in broadening their appeal.
Online businesses can do the same thing.
For example, they could create short video or audio presentations that would appear along with their profile.
They could promise coupons, trial offers, or other incentives to encourage customers or leads to sign up.
The bottom line is by researching how other industries are using social networking effectively, online businesses can make the most of the technology.
By independent music, we're talking about bands without major label support (although they're getting into the game now too).
If you've ever considered using social networking to your advantage, then you could learn a great deal from these bands.
Social Networking & Music These bands create their own profile at one or multiple social networking sites.
They generally choose free services because these have the most members and are, obviously, the most affordable.
They include information about their profile on other types of media.
For example, they include a link on their web site or with their CD.
They may even offer incentives, such as early access to new music or tour dates, to encourage people to add them as a "friend" at this particular social networking service.
When they are linked to one person as a "friend," they gain exposure to the person's other "friends.
" And because most of these sites allow the posting of multimedia content, they can include video and song footage to win over new fans.
Following Their Lead Many bands have followed the pattern described above and have succeeded in broadening their appeal.
Online businesses can do the same thing.
For example, they could create short video or audio presentations that would appear along with their profile.
They could promise coupons, trial offers, or other incentives to encourage customers or leads to sign up.
The bottom line is by researching how other industries are using social networking effectively, online businesses can make the most of the technology.
