Do You Fear Your Competition?
Let me start by saying, don't be, if you feel confident in your abilities, feel you are the best in what you do, way you take care of your clients, go above and beyond the call of duty to look for their benefit.
You definitely don't ignore your competition, but you don't loose sleep over thinking about them.
As a matter of fact, you should welcome them.
Without much competition, we tend to become complacent.
We start takings things for granted.
When we know somebody is waiting to capitalize on our mistakes, we are always on our heels working hard to have the best solution for our clients, treat our suppliers with utmost respect to receive the best deals from them to pass on to our clients.
Remember, to be successful in business, besides clients, we must have the full support of our supplier partners and dependable staff.
Competition gives you a chance to shine: In a recent visit to my hair salon, I made a comment to the owner, about the salon right across from them, how it must be hurting their business.
She quickly pointed out, no, "As a matter of fact, it helps us.
I gave her a puzzled look and asked her to explain.
She very confidently replied, "we get a lot of customers here to fix their mess ups".
Amazing, isn't it.
The moral of this incident is, if you go beyond the call of duty and exceed customers' expectations, your competition can actually get you more business by their ineptness.
Don't let competition get you off track: Lots of times, the new kid on the block, enters the market with lot of enthusiasm, with the goal of "setting the world on fire".
They have hefty goals and aspirations, too often too hefty.
Initially, it could rock your world a bit with their aggressiveness.
They may try to cut their prices, or even use to some "cheap" or unethical tactics to grab your clients' attention.
You don't regress to their level.
Stay the same professional, honest and reliable supplier partner you always had.
While driving on the interstate, it doesn't please you when somebody zooms by you.
Couple of miles down the road, you find yourself ahead of them.
They did manage to pass you over temporarily by spiraling in and out of lanes, but your steady speed and demeanor helps you win in the long term.
Strive to be the best in what you do.
Always look from your clients' perspective, how your product/service would help your client.
Be a provider of solutions, rather than an order taker or product pusher.
Do everything you can to differentiate yourself as a professional.
"My way of fighting the competition is the positive approach.
Stress your own strengths, emphasize quality, service, cleanliness, and value, and the competition will wear itself out trying to keep up", Ray Kroc, founder and late chairman of McDonald's.
You definitely don't ignore your competition, but you don't loose sleep over thinking about them.
As a matter of fact, you should welcome them.
Without much competition, we tend to become complacent.
We start takings things for granted.
When we know somebody is waiting to capitalize on our mistakes, we are always on our heels working hard to have the best solution for our clients, treat our suppliers with utmost respect to receive the best deals from them to pass on to our clients.
Remember, to be successful in business, besides clients, we must have the full support of our supplier partners and dependable staff.
Competition gives you a chance to shine: In a recent visit to my hair salon, I made a comment to the owner, about the salon right across from them, how it must be hurting their business.
She quickly pointed out, no, "As a matter of fact, it helps us.
I gave her a puzzled look and asked her to explain.
She very confidently replied, "we get a lot of customers here to fix their mess ups".
Amazing, isn't it.
The moral of this incident is, if you go beyond the call of duty and exceed customers' expectations, your competition can actually get you more business by their ineptness.
Don't let competition get you off track: Lots of times, the new kid on the block, enters the market with lot of enthusiasm, with the goal of "setting the world on fire".
They have hefty goals and aspirations, too often too hefty.
Initially, it could rock your world a bit with their aggressiveness.
They may try to cut their prices, or even use to some "cheap" or unethical tactics to grab your clients' attention.
You don't regress to their level.
Stay the same professional, honest and reliable supplier partner you always had.
While driving on the interstate, it doesn't please you when somebody zooms by you.
Couple of miles down the road, you find yourself ahead of them.
They did manage to pass you over temporarily by spiraling in and out of lanes, but your steady speed and demeanor helps you win in the long term.
Strive to be the best in what you do.
Always look from your clients' perspective, how your product/service would help your client.
Be a provider of solutions, rather than an order taker or product pusher.
Do everything you can to differentiate yourself as a professional.
"My way of fighting the competition is the positive approach.
Stress your own strengths, emphasize quality, service, cleanliness, and value, and the competition will wear itself out trying to keep up", Ray Kroc, founder and late chairman of McDonald's.
