For Online Business Success - Fish With a Wider Keyword Net
In the last article we discussed identifying sub-niches or related marketplaces as ways to discover more potential customers for your internet business.
Cast a wider net and you will catch more fish.
People do not all use the same words when they are searching for things online.
Here is an overview of how this process works.
Step One: Build your Keyword list as a starting point, based on what you already know.
Think broadly and narrowly, including many different variations of the same words and phrases.
Get information on the volume of searches and the number of competing web pages for each Keyword.
Step Two: Do a lot of Research on Google using this Keyword list.
What I mean is actually put the different Keywords in the Google Search box and analyze the results.
Look at the first page of websites that show up in the search results.
What do these tell you? You will get new ideas for both products and ways to present the products, including different website designs and content.
In this Step you will look at the main market and the other related markets you have discovered.
This will expand your thinking even more.
Step Three: Compile a master list of all the websites using all the Keywords you have looked at.
You will want to look at them in detail and find even more Keywords.
You will also get more ideas about what your customers like, and are willing to pay for.
This can translate into even more new products, new ads, and new web pages with custom-built content based on your Keyword Research.
Step Four: Along with the websites you are looking at, take time to read forums, blogs, press releases and news reports that deal with your markets.
See what topics are hot and listen to what people are saying about the products in all the different marketplaces.
This should give you even more ideas for new Keywords, new products, and new webpage content.
Now you can go back to the original Keyword list, and add to it with your new information.
Step Five: With the new, bigger list expand your products and services and also do more ads and add more web pages built around the new Keywords you have discovered.
You can do your final bit of Keyword Research to determine how often all the new Keywords are used in searches.
With all of this information on consumer behavior along with intelligence about what your competition is doing, you should be well positioned to roll out a very effective marketing program that is optimized for the search engines.
As a result, you will meet the very real needs of your customers, as identified through your relentless Keyword Research.
When you do that, you will be on your way to internet riches.
Cast a wider net and you will catch more fish.
People do not all use the same words when they are searching for things online.
Here is an overview of how this process works.
Step One: Build your Keyword list as a starting point, based on what you already know.
Think broadly and narrowly, including many different variations of the same words and phrases.
Get information on the volume of searches and the number of competing web pages for each Keyword.
Step Two: Do a lot of Research on Google using this Keyword list.
What I mean is actually put the different Keywords in the Google Search box and analyze the results.
Look at the first page of websites that show up in the search results.
What do these tell you? You will get new ideas for both products and ways to present the products, including different website designs and content.
In this Step you will look at the main market and the other related markets you have discovered.
This will expand your thinking even more.
Step Three: Compile a master list of all the websites using all the Keywords you have looked at.
You will want to look at them in detail and find even more Keywords.
You will also get more ideas about what your customers like, and are willing to pay for.
This can translate into even more new products, new ads, and new web pages with custom-built content based on your Keyword Research.
Step Four: Along with the websites you are looking at, take time to read forums, blogs, press releases and news reports that deal with your markets.
See what topics are hot and listen to what people are saying about the products in all the different marketplaces.
This should give you even more ideas for new Keywords, new products, and new webpage content.
Now you can go back to the original Keyword list, and add to it with your new information.
Step Five: With the new, bigger list expand your products and services and also do more ads and add more web pages built around the new Keywords you have discovered.
You can do your final bit of Keyword Research to determine how often all the new Keywords are used in searches.
With all of this information on consumer behavior along with intelligence about what your competition is doing, you should be well positioned to roll out a very effective marketing program that is optimized for the search engines.
As a result, you will meet the very real needs of your customers, as identified through your relentless Keyword Research.
When you do that, you will be on your way to internet riches.
