Why companies Need Social Media Agencies
With the proliferation of so-called "social media (SM) experts" almost outnumbering phone users, many in the marketing profession are beginning to wonder whether it is prudent that a company uses a social media agency.
There have been allegations that many social media agencies are taking advantage of business owners who simply do not know any better on the environment. These agencies are false complete set of tools and tactics, but have little or no strategy on how to use them to meet business objectives. For a business that you are not sure of the benefits of SM, the safe bet for a campaign of SM could be through a partnership with a traditional advertising agency or marketing instead of a startup social media. After all, advertising and marketing agencies are likely to have at least one in the house of SM authority.
But playing it safe will have a business anywhere. Simply posting tweets and Facebook links to the site of a company is going to catapult a company to a million followers or the likes that can be tapped. Not even help you get the business of their content noticed. There is nothing "social" of these tactics, in fact no different from advertising, a form of communication from a consumer organization. Little or no influence among consumers can get from this. The smartest companies using SM thrive in relationship building. To build you need to do as much listening as it makes communication
Social Media Agencies Bring Results
Many business owners are getting the results that agency media. In a report in February 2011 Altimeter Group revealed that 59% of companies boutique agencies use social media, up from 35% using the traditional agencies for corporate business. Meanwhile, in a 2011 ad agency report, 60% of revenues came from digital services specialist digital agencies.
In other words, we expect that the continued presence and growth of social media agencies. Inauthentic agencies with people who claim to be experts will eventually be marginalized, as they should, while more of the star become acquisition targets of larger agencies.
A company can not do it alone
To achieve their business objectives through the SM, ie the increase in sales or customer loyalty, a business takes time. More importantly, have the resources needed for:
a. plan a marketing campaign SM and conduct research online
b. designed to create Facebook applications
c. improve the user experience on their website
d. measure and control their feelings online
A company must work hard to create their own online community of friends and supporters. All this will take considerable effort and requires the extreme experience. Your business needs a team of experts working together to achieve their business goals. More and more companies are realizing this and looking for outside help.
Strategies in line with the right brand can lead to the awareness, commitment, and most importantly sales and influence. The expertise and customer experience that social media agencies have will be invaluable for a business looking to launch a comprehensive social media.
This does not mean that a company will always need a social media agency. The keys to the SM platform can be passed from agency to companies, but only after a certain point in time. SM may sound easy but actually takes time and preparation. It would be a better business to learn to master with the help of an agency to do it alone. The success of his company SM is a direct result of time spent planning your goals and objectives.
There have been allegations that many social media agencies are taking advantage of business owners who simply do not know any better on the environment. These agencies are false complete set of tools and tactics, but have little or no strategy on how to use them to meet business objectives. For a business that you are not sure of the benefits of SM, the safe bet for a campaign of SM could be through a partnership with a traditional advertising agency or marketing instead of a startup social media. After all, advertising and marketing agencies are likely to have at least one in the house of SM authority.
But playing it safe will have a business anywhere. Simply posting tweets and Facebook links to the site of a company is going to catapult a company to a million followers or the likes that can be tapped. Not even help you get the business of their content noticed. There is nothing "social" of these tactics, in fact no different from advertising, a form of communication from a consumer organization. Little or no influence among consumers can get from this. The smartest companies using SM thrive in relationship building. To build you need to do as much listening as it makes communication
Social Media Agencies Bring Results
Many business owners are getting the results that agency media. In a report in February 2011 Altimeter Group revealed that 59% of companies boutique agencies use social media, up from 35% using the traditional agencies for corporate business. Meanwhile, in a 2011 ad agency report, 60% of revenues came from digital services specialist digital agencies.
In other words, we expect that the continued presence and growth of social media agencies. Inauthentic agencies with people who claim to be experts will eventually be marginalized, as they should, while more of the star become acquisition targets of larger agencies.
A company can not do it alone
To achieve their business objectives through the SM, ie the increase in sales or customer loyalty, a business takes time. More importantly, have the resources needed for:
a. plan a marketing campaign SM and conduct research online
b. designed to create Facebook applications
c. improve the user experience on their website
d. measure and control their feelings online
A company must work hard to create their own online community of friends and supporters. All this will take considerable effort and requires the extreme experience. Your business needs a team of experts working together to achieve their business goals. More and more companies are realizing this and looking for outside help.
Strategies in line with the right brand can lead to the awareness, commitment, and most importantly sales and influence. The expertise and customer experience that social media agencies have will be invaluable for a business looking to launch a comprehensive social media.
This does not mean that a company will always need a social media agency. The keys to the SM platform can be passed from agency to companies, but only after a certain point in time. SM may sound easy but actually takes time and preparation. It would be a better business to learn to master with the help of an agency to do it alone. The success of his company SM is a direct result of time spent planning your goals and objectives.
