The best press release writing isn't rocket science, but it does require some planning and sticking to a structure.
Here are 7 key steps to help you write press releases for your business.
Key 1: Give it form.
Your company logo should be at the top of the page, as well as your contact info and the words, "FOR IMMEDIATE RELEASE" in all capital letters.
Key 2: Write a powerful headline.
Use techniques that newspapers use, such as combining stories.
For instance, if you have a product that will eliminate mold, use a headline like, "Hurricane Katrina Leaves Thousands Unable to Return Home Due to Mold.
" Then pitch your product.
Key 3: Provide all key information--who, what, where, when, and how--in the first paragraph.
The best press release writing will relate the first paragraph to the headline as well.
Key 4: Make the reporter's job easier, not harder, and they will be more likely to use your press release.
This means to write the best press release you must write it as a reporter would.
Key 5: Make it a story.
Avoid puffing up your press release with hype.
Again, write it as a reporter would, with straight facts and power words.
Key 6: Use the few points that will make your product or service unique and more useful, and use a quote from someone who has tried it.
Key 7: End your press release with contact information, and the standard ### at the bottom.