This entry

Home Appliances

Market

The past two years, as prices reached a certain level to keep the pace, household electrical appliances have to look to service businesses. Last year, Gome, Suning, paraelectric, Ming-up to launch several major shopping service initiatives yield significant, which suggests that service in Shenzhen, a fast-paced city with more special, more important meaning. It is understood that the new copies will be mid-Paradise will be the first implementation of "contract to sell home appliances." "Wing-lok, consumer appliances through a thorough grasp the characteristics of Shenzhen, the first words of the pledge, terms of, dare to let consumers Jiaozhen." Kun Xia said the General Manager of Shenzhen Yong Le, "'Sales Contract' is the original Paradise in the industry, Paradise Huaqiang store opening will be the first to bring this new service model in Shenzhen. "

Competition focus lock service

The past two years, with the major domestic home appliance chains have entered the Shenzhen market price of home appliances has reached more than 15% average decline. The original price competitive weapon seems to have "technology poor", the major appliance stores invariably sights on service.

Last year, Gome's first "Rainbow Service" to enhance the consumer electronics market in Shenzhen standard of service; Suning "sunshine services" has been a family passion for fashion support; paraelectric foreign executives Ott also said that electricity will be brought to the Shenzhen Shun consumers "different" services; and ming up to conform to marketing its own brand, the handicapped and sickness, disaster relief donations, their service is more social, public welfare oriented.

"At present, Shenzhen, home appliance retail industry is relatively mature level of service, but whether the specification is written pledge of an enterprise to measure an important indicator of service maturity." XIA Kun, general manager of Shenzhen Wing-lok, said, "Paradise of the 'contractual Sales' pledge in writing which will be cured, this service in the home appliance retail industry milestone in history. "

Kun Xia said Paradise will have specially returned, quality, low-cost, extra expenses, etc. "four security" pledges in order to develop accurate written form, the system of service safeguards and protection of such services Terms of delivery with invoices, customer, and terms of service delivery to consumers, the essence of Paradise with the customer on the rights and obligations of both parties reached a common contract compliance. Contract to sell home appliances, home appliances services for Shenzhen brought a new model.

Contract Sales dare to "head-"

Text of the articles of the "contract-type sales," is undoubtedly good news for consumers, but business is hard to implement, will also bring benefits to their own loss. Yongle written text of these pledges to protect, but also more demanding in the services, greater awareness of rights protection in Shenzhen, which requires courage, need lung power.

Selected as the home appliance chain industry in China, 500 Ten "fastest growing company profits" and "the highest return on equity business" list of Yongle Home Appliances, the lung power from the advantage of existing services and the successful implementation of "contract-type sales" experience. "Sales Contract" take root in Shanghai two years ago, then quickly extended to the southeast, the Central Plains and other places. Appliance sales and services in this new model, driven by Yongle in 2004 to double the performance for 4 years, its unique development philosophy and styles, but also affect the domestic and international community concern.

Paradise stationed in Shenzhen to introduce this mode Bian Jiang, Kun Xia said, "contract-type sales to its most should go to the place." In addition to the middle of this month opened the first large retail outlets??? Huaqiang shop, the same time, store as a starting point, in 2005 in Shenzhen and the surrounding areas will be open from 10 Wing Lok Direct stores will be the full implementation of this "contract-style sales."

Chinese appliance service to international

2004 relevant departments of state authority news release that the current consumption pattern of Chinese society are the most significant since the reform and opening up a new round of major restructuring. China's consumer enjoyment of the overall shift from subsistence-based, development-type, the consumer will become more rational, civilized, personalized, consumer will be increasingly integrated international standards, while the operating mechanism of the domestic market, enterprises are also operating mode urgent need more quickly with the International Standard.

Kun Xia pointed out that with the accelerated process of global economic integration and domestic commercial circulation of the full liberalization of the Chinese market will be unprecedented speed, strength, depth, breadth and integration of the world's latest trends round butt, resulting in fundamental changes. The first new concept in accordance with norms of modern international commercial businesses operating in the future competition will quickly win.

Future Chinese consumer market more open, civilized, democratic, freedom, Yongle's "contractual sales" service, will be looking to the future with important management initiatives. In a sense, it achieved a higher level of specification, it is the business operations and sales of rights and obligations of the residents made a real, clear delineation and definition.