Build A List - Keep Your Subscribers From Unsubscribing
The "secret" of building a list is now known by everyone.
Even the newest marketer knows that you need a list to keep income coming in.
The larger your list, the more money you make...
IF they're active.
Building a list is actually quite simple.
You've seen it used a thousand times before.
You are offered something FREE.
The only thing they want is your name and email address.
Not bad.
You get something worth having and you can always unsubscribe later.
It's not difficult.
Keeping your list interested after the initial freebie is another matter entirely.
Most marketers go about this in completely the WRONG way.
They pepper their prospects with buy this and buy that.
This is the newest greatest got-to-have-it thing in their particular niche and they're offering it to you at an incredible discount for a limited time only.
Go ahead.
Open your inbox.
I bet you can find at least five on the first page with just that.
Do you ever bother to even open them after the third or fourth time? I don't.
Eventually I just get tired of having them pop up, I open and...
You guessed it.
Unsubscribe.
So how do you keep people wanting the emails you send? How do you keep them so interested that when YOU tell them to buy something they jump at the chance to do so? It's SIMPLE.
So simple that you might be tempted to brush it aside and forget about it...
Think for a moment of a river.
The water ripples along the surface.
Spray splashes up around rocks, tree limbs are swept to the sides.
But all you see is the surface.
It may catch your attention but it won't keep it for long.
Deep within that river though is a current.
Get stuck in that current and it will sweep you along, taking you wherever it wants.
You have no choice.
Very few are ever able to break free.
Your emails to your list MUST be the current of that river.
They need to capture attention, sweeping the people along without even having them know what is happening.
Want to know what that current really is? Consistent Quality Content.
If you have great, quality content in every email you send they won't want to get rid of those emails because they learn something worthwhile in every single thing you send.
That doesn't mean these things have to be long.
Tidbits and tips are often all that's needed.
You place a link at the bottom to whatever you're selling, but it's little more than an afterthought.
Just something for them if they want to learn more NOW instead of trying to glean it from a million emails over the next ten years.
Do this consistently and not only will you keep the people on your list, but your sales will rise.
Even the newest marketer knows that you need a list to keep income coming in.
The larger your list, the more money you make...
IF they're active.
Building a list is actually quite simple.
You've seen it used a thousand times before.
You are offered something FREE.
The only thing they want is your name and email address.
Not bad.
You get something worth having and you can always unsubscribe later.
It's not difficult.
Keeping your list interested after the initial freebie is another matter entirely.
Most marketers go about this in completely the WRONG way.
They pepper their prospects with buy this and buy that.
This is the newest greatest got-to-have-it thing in their particular niche and they're offering it to you at an incredible discount for a limited time only.
Go ahead.
Open your inbox.
I bet you can find at least five on the first page with just that.
Do you ever bother to even open them after the third or fourth time? I don't.
Eventually I just get tired of having them pop up, I open and...
You guessed it.
Unsubscribe.
So how do you keep people wanting the emails you send? How do you keep them so interested that when YOU tell them to buy something they jump at the chance to do so? It's SIMPLE.
So simple that you might be tempted to brush it aside and forget about it...
Think for a moment of a river.
The water ripples along the surface.
Spray splashes up around rocks, tree limbs are swept to the sides.
But all you see is the surface.
It may catch your attention but it won't keep it for long.
Deep within that river though is a current.
Get stuck in that current and it will sweep you along, taking you wherever it wants.
You have no choice.
Very few are ever able to break free.
Your emails to your list MUST be the current of that river.
They need to capture attention, sweeping the people along without even having them know what is happening.
Want to know what that current really is? Consistent Quality Content.
If you have great, quality content in every email you send they won't want to get rid of those emails because they learn something worthwhile in every single thing you send.
That doesn't mean these things have to be long.
Tidbits and tips are often all that's needed.
You place a link at the bottom to whatever you're selling, but it's little more than an afterthought.
Just something for them if they want to learn more NOW instead of trying to glean it from a million emails over the next ten years.
Do this consistently and not only will you keep the people on your list, but your sales will rise.
