Article Marketing And How It Works
Article marketing is one of the most effective ways in bringing your site into the minds of online users.
Submitting your articles to online article directories can have tremendous benefits - increased traffic, lead generation, more prospects for your products, and the esteem of many, among others.
Of course, article marketing is much more than that.
On paper, this basic strategy had been the offshoot of another Internet-perfect sales strategy known as Search Engine Optimization (SEO).
In a nutshell, this is the way how web pages are optimized with keywords to help increase search engine rankings.
Main goal The ultimate goal is, of course, a conversion (a sale), the time when your site's visitor is actually paying for your product that he buys from you.
When this happens, it shall be the culmination of the many critical steps of a deliberately planned and well-executed series of moves.
Along with the writing, there are three things to be done accordingly - research, article creation (writing), and the distribution of these articles.
Research The first step is looking for the right keyword or keywords.
With the right number of keywords, your article earns a higher rank in the search engines than ordinary ones with none.
Too many and you may be spamming already.
Too few might not make an impression at all.
The keywords bring your article to the attention of those who are actually doing the net search.
These words are all related to your product and are vital to article marketing.
If, for example, you are selling motorcycles, your research might come up with keywords relative to motorcycles (racing motorcycles, motorcycle racers, mini motorcycles, etc).
You then choose around ten (10) or so of these listed keywords and scatter them all over your article.
Writing This is one area in article marketing that needs some care and supervision.
The main reason is that the writing quality of the article has to be good, if not excellent.
The primary objective is that the writing has to be of value to the reader.
This value comes in many forms but information is paramount.
The information aspect will tell the readers how much of an expert you are on the subject matter.
This would preclude, of course, anything in the article that speaks "selling" or a sales pitch of any kind.
(Some article directories will not accept any article with a sales pitch tone in it.
) It is altogether good and definitely to your advantage if you can write it yourself.
It is not a problem if you cannot write it.
Right now, there are so many talented freelance writers you can always hire online.
The main intention - educating your target market on some vital item in your motorcycle industry - would add to your credibility (and that of your site) regarding your product, your site, and your industry as a whole.
It will definitely have an impact if you can have a catchy title to it.
Distribution This is the part of article marketing that would need some time.
First, it is good policy if you manually submit your articles to the directories that accept them.
Many article directories have now banned article distribution through automatic software.
Also, you will relinquish control of the article and the article box if you use an automatic program to submit your article.
On the other hand, you should not distribute your article to every directory you know.
Choose the better ones because their reputation will enhance yours.
(People tend to read articles only from credible or reputable directories.
) If your article is really well-written and catches people's attention, it will be republished in many newsletters, sites, forums and blogs.
(This is also called the viral marketing.
The better news is that this effect can last for months.
) In time, you shall be regarded as a competent enough authority about the subject of your articles - which, not surprisingly, are all about your products.
Soon, visitors will come, inquire about you and your product, and things happen from there.
Article marketing does more than simply reinforce your internet visibility.
Unlike direct marketing, it actually presents a unique opportunity to educate your target consumer group in an effort to build a long term and profitable relationships with them.
All things considered, article marketing is also simply a part of SEO strategy.
Submitting your articles to online article directories can have tremendous benefits - increased traffic, lead generation, more prospects for your products, and the esteem of many, among others.
Of course, article marketing is much more than that.
On paper, this basic strategy had been the offshoot of another Internet-perfect sales strategy known as Search Engine Optimization (SEO).
In a nutshell, this is the way how web pages are optimized with keywords to help increase search engine rankings.
Main goal The ultimate goal is, of course, a conversion (a sale), the time when your site's visitor is actually paying for your product that he buys from you.
When this happens, it shall be the culmination of the many critical steps of a deliberately planned and well-executed series of moves.
Along with the writing, there are three things to be done accordingly - research, article creation (writing), and the distribution of these articles.
Research The first step is looking for the right keyword or keywords.
With the right number of keywords, your article earns a higher rank in the search engines than ordinary ones with none.
Too many and you may be spamming already.
Too few might not make an impression at all.
The keywords bring your article to the attention of those who are actually doing the net search.
These words are all related to your product and are vital to article marketing.
If, for example, you are selling motorcycles, your research might come up with keywords relative to motorcycles (racing motorcycles, motorcycle racers, mini motorcycles, etc).
You then choose around ten (10) or so of these listed keywords and scatter them all over your article.
Writing This is one area in article marketing that needs some care and supervision.
The main reason is that the writing quality of the article has to be good, if not excellent.
The primary objective is that the writing has to be of value to the reader.
This value comes in many forms but information is paramount.
The information aspect will tell the readers how much of an expert you are on the subject matter.
This would preclude, of course, anything in the article that speaks "selling" or a sales pitch of any kind.
(Some article directories will not accept any article with a sales pitch tone in it.
) It is altogether good and definitely to your advantage if you can write it yourself.
It is not a problem if you cannot write it.
Right now, there are so many talented freelance writers you can always hire online.
The main intention - educating your target market on some vital item in your motorcycle industry - would add to your credibility (and that of your site) regarding your product, your site, and your industry as a whole.
It will definitely have an impact if you can have a catchy title to it.
Distribution This is the part of article marketing that would need some time.
First, it is good policy if you manually submit your articles to the directories that accept them.
Many article directories have now banned article distribution through automatic software.
Also, you will relinquish control of the article and the article box if you use an automatic program to submit your article.
On the other hand, you should not distribute your article to every directory you know.
Choose the better ones because their reputation will enhance yours.
(People tend to read articles only from credible or reputable directories.
) If your article is really well-written and catches people's attention, it will be republished in many newsletters, sites, forums and blogs.
(This is also called the viral marketing.
The better news is that this effect can last for months.
) In time, you shall be regarded as a competent enough authority about the subject of your articles - which, not surprisingly, are all about your products.
Soon, visitors will come, inquire about you and your product, and things happen from there.
Article marketing does more than simply reinforce your internet visibility.
Unlike direct marketing, it actually presents a unique opportunity to educate your target consumer group in an effort to build a long term and profitable relationships with them.
All things considered, article marketing is also simply a part of SEO strategy.
