Every once in a while a new report or news story surfaces about a new social network targeted at doctors and physicians, or a study comes out about the growing use of the web by health care professionals and physicians are mentioned in passing. There is little understanding in the healthcare marketing community of how physicians are actually using the web and social media, as well as what opportunities may be present to use these tools to augment marketing and communications efforts.

There is a new network website for all individuals- not just doctors. It's called MeetPhysicians.com. The website features a variety of sources like healthcare websites, communities, job, permanent healthcare record management for individuals in the healthcare and healthcare industry and also common people. After looking at the website, it is great! All people have a account that include a picture of them and details their personal information: education, job conclusion and application. The website also features boards, and forums for people.

It will be exciting to see if a couple websites appear as the major websites in healthcare. These websites are wonderful potential sources for conferencing and networking with other experts and for becoming better informed on health problems and industry styles. I inspire you to check out MeetPhysicians and see what you think

Link is http://www.meetphysicians.com

The ultimate conclusion from our examination of how doctors are using social media and the web is that this is an area of rapid growth that our clients should be crafting a specific strategy for in relation to any of their product lines and marketing activities. The audience of physicians are online and talking and this presents several core opportunities for our clients:

Strategic listening. Many of the physician-only social networks offer the ability for Pharma brands to pay a fee to "listen in" on medical conversations in relation to a particular disease category. This can provide valuable insight to a marketing group prior to launching a new drug, or even during other phases.

Educational tools and content distribution. Often a core part of our client's strategy for reaching docs and healthcare professionals involves some level of training or education. Partnering with existing sites or offering this content in a portable format to be downloaded via social media can aide in distribution and utility.

Sales team training or preparation. Often the insights to be gained through social media can help to better prepare sales teams for detailing or other activities with docs that they are likely to undertake. Done right, it can also help create resources that they can share with physicians and offer access to on an ongoing basis.

Link is www.meetphysicians.com