List Building and Article Marketing Work Hand in Hand
Many people focus on article marketing solely for search engine purposes; however, article marketing is also extremely effective as a list-building tool.
Submitting short stories to article submission sites is an easy way to target prospective subscribers and begin developing a relationship with them.
Users who read your articles have already demonstrated interest in what you have to offer.
When they are enticed enough by your expertise to click and learn more, they've proven themselves to be lucrative prospects.
To use article marketing to build your list, follow these easy steps: - Post high quality, value-packed articles on directory submission sites such as Ezine Articles.
Focus on providing value to the reader first; don't launch into a sales pitch to talk people into subscribing right off the bat.
- Apply the AIDA theory of advertising to the article (attention, interest, desire, action).
Get the reader's attention with your headline, build interest with useful and insightful information, create desire by describing the benefits of subscribing to your page, then call the reader to action by telling them how they can get more high-quality information from you.
- Include a link back to your squeeze page for your e-mail list in the article and in the author box.
If you're using a free giveaway as an incentive for signing up (and you should be), emphasize the benefits of the offer in the bio box.
If you've struggled to develop your e-mail list in the past, try incorporating article marketing as a list building strategy - and prepare to be amazed by the results.
Submitting short stories to article submission sites is an easy way to target prospective subscribers and begin developing a relationship with them.
Users who read your articles have already demonstrated interest in what you have to offer.
When they are enticed enough by your expertise to click and learn more, they've proven themselves to be lucrative prospects.
To use article marketing to build your list, follow these easy steps: - Post high quality, value-packed articles on directory submission sites such as Ezine Articles.
Focus on providing value to the reader first; don't launch into a sales pitch to talk people into subscribing right off the bat.
- Apply the AIDA theory of advertising to the article (attention, interest, desire, action).
Get the reader's attention with your headline, build interest with useful and insightful information, create desire by describing the benefits of subscribing to your page, then call the reader to action by telling them how they can get more high-quality information from you.
- Include a link back to your squeeze page for your e-mail list in the article and in the author box.
If you're using a free giveaway as an incentive for signing up (and you should be), emphasize the benefits of the offer in the bio box.
If you've struggled to develop your e-mail list in the past, try incorporating article marketing as a list building strategy - and prepare to be amazed by the results.
