Effective Autoresponder Messages
Every internet marketer needs an autoresponder, and it has been said for a decade that "the money is in the list".
It is still true in 2013, however, there are some rules a marketer needs to abide in order to make money with their autoresponder messages.
These messages have two main purposes: promotion and building reciprocity/trust/reputation in a niche.
If they are used right, they can be excellent tools for all.
However, if an online marketer abuses their autoresponder, they will not see any results and their subscribers will disappear faster than they can say sorry.
Personalization Most advanced autoresponder services offer a personalization feature.
Instead of using the subscriber's name only in the email headline and the salutation, some creative methods can also be applied.
Using the name in unusual places can keep people reading the message and pay attention more.
It is also recommended that marketers would segment their lists based on the status of the subscriber.
People who have already purchased something will need a different tone and approach.
Balance Between Promotion and Information It is not easy to find the right balance between providing information and promotion.
Some people like sending out a training newsletter and placing links in the end of the message.
Some others say that the best solution is to send out two pieces of free and useful information before they would start promoting products.
No matter which method you choose; it needs to be customized to the niche and specific audience.
Adding Value Equals Keeping Subscribers It is actually worth to talk about issues other people do not and people are interested in.
Try to figure out what the readers' hidden questions might be regarding the problem they are facing and you are offering solutions for.
If there is a specific product that can help them, you should let them know.
Make sure that your content is as informative as possible.
Personal Recommendation Instead of just copying and pasting pre-written messages (something many lazy affiliate marketers do), there is a need for wording them as if they were based on your experience.
If you send out autoresponder messages about testing a solution your readers might also be interested in, they will not even think that you are trying to sell them anything and become more willing to buy.
A Bit of Personality In order to build a long term relationship with your subscribers and make them read your autoresponder messages, you need to let your personality shine through.
A personal note, something about your family, experience or even mistakes you made will get you closer to a high click and conversion rate.
It is still true in 2013, however, there are some rules a marketer needs to abide in order to make money with their autoresponder messages.
These messages have two main purposes: promotion and building reciprocity/trust/reputation in a niche.
If they are used right, they can be excellent tools for all.
However, if an online marketer abuses their autoresponder, they will not see any results and their subscribers will disappear faster than they can say sorry.
Personalization Most advanced autoresponder services offer a personalization feature.
Instead of using the subscriber's name only in the email headline and the salutation, some creative methods can also be applied.
Using the name in unusual places can keep people reading the message and pay attention more.
It is also recommended that marketers would segment their lists based on the status of the subscriber.
People who have already purchased something will need a different tone and approach.
Balance Between Promotion and Information It is not easy to find the right balance between providing information and promotion.
Some people like sending out a training newsletter and placing links in the end of the message.
Some others say that the best solution is to send out two pieces of free and useful information before they would start promoting products.
No matter which method you choose; it needs to be customized to the niche and specific audience.
Adding Value Equals Keeping Subscribers It is actually worth to talk about issues other people do not and people are interested in.
Try to figure out what the readers' hidden questions might be regarding the problem they are facing and you are offering solutions for.
If there is a specific product that can help them, you should let them know.
Make sure that your content is as informative as possible.
Personal Recommendation Instead of just copying and pasting pre-written messages (something many lazy affiliate marketers do), there is a need for wording them as if they were based on your experience.
If you send out autoresponder messages about testing a solution your readers might also be interested in, they will not even think that you are trying to sell them anything and become more willing to buy.
A Bit of Personality In order to build a long term relationship with your subscribers and make them read your autoresponder messages, you need to let your personality shine through.
A personal note, something about your family, experience or even mistakes you made will get you closer to a high click and conversion rate.
